新闻与见解

Our Partners Jevon Louis and Jaswin Kaur Khosa contributed to an article by ASIA IP Magazine on green claims in respect of trademarks and the risks of greenwashing.

The sustainability movement has sparked a wave of eco-conscious investments across brands. While celebrating these achievements is natural, regulators are keeping a close eye on greenwashing or the inclusion of or association with unsubstantiated environmental claims. In this regard, trademarks, indications of origin and certification marks have an important role to play, giving consumers confidence that products and services comply with verifiable sustainability standards.

Click here to view the article.