{"id":5673,"date":"2024-09-03T00:00:00","date_gmt":"2024-09-03T00:00:00","guid":{"rendered":"https:\/\/shooklin.com\/green-claims-trademarks-certification-and-avoiding-deception\/"},"modified":"2024-09-03T00:00:00","modified_gmt":"2024-09-03T00:00:00","slug":"green-claims-trademarks-certification-and-avoiding-deception","status":"publish","type":"post","link":"https:\/\/shooklin.com\/zh-hans\/green-claims-trademarks-certification-and-avoiding-deception\/","title":{"rendered":"Green claims: Trademarks, certification and avoiding deception"},"content":{"rendered":"

\n

Our Partners Jevon Louis<\/a> and Jaswin Kaur Khosa\u00a0contributed to an article by ASIA IP Magazine<\/em> on green claims in respect of trademarks and the risks of greenwashing.<\/span><\/p>\n

The sustainability movement has sparked a wave of eco-conscious investments across brands. While celebrating these achievements is natural, regulators are keeping a close eye on greenwashing or the inclusion of or association with unsubstantiated environmental claims. In this regard, trademarks, indications of origin and certification marks have an important role to play, giving consumers confidence that products and services comply with verifiable sustainability standards.<\/span><\/p>\n

Click\u00a0<\/span>here\u00a0<\/span><\/a>to view the article.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Our Partners Jevon Louis<\/a> and Jaswin Kaur Khosa<\/a>\u00a0contributed to an article by ASIA IP Magazine<\/em> on green claims in respect of trademarks and the risks of greenwashing.<\/span><\/p>\n

The sustainability movement has sparked a wave of eco-conscious investments across brands. While celebrating these achievements is natural, regulators are keeping a close eye on greenwashing or the inclusion of or association with unsubstantiated environmental claims. In this regard, trademarks, indications of origin and certification marks have an important role to play, giving consumers confidence that products and services comply with verifiable sustainability standards.<\/span><\/p>\n

Click\u00a0<\/span>here\u00a0<\/span><\/a>to view the article.<\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,13],"tags":[],"class_list":["post-5673","post","type-post","status-publish","format-standard","hentry","category-publications","category-13"],"yoast_head":"\nGreen claims: Trademarks, certification and avoiding deception - Shook Lin & Bok LLP | Leading Singapore Law Firm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/shooklin.com\/zh-hans\/green-claims-trademarks-certification-and-avoiding-deception\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Green claims: Trademarks, certification and avoiding deception - Shook Lin & Bok LLP | Leading Singapore Law Firm\" \/>\n<meta property=\"og:description\" content=\"Our Partners Jevon Louis and Jaswin Kaur Khosa\u00a0contributed to an article by ASIA IP Magazine on green claims in respect of trademarks and the risks of greenwashing. The sustainability movement has sparked a wave of eco-conscious investments across brands. While celebrating these achievements is natural, regulators are keeping a close eye on greenwashing or the inclusion of or association with unsubstantiated environmental claims. In this regard, trademarks, indications of origin and certification marks have an important role to play, giving consumers confidence that products and services comply with verifiable sustainability standards. 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